When Xavion’s mother needed full-time care, he stepped in without hesitation. Like so many family caregivers, he faced long days, emotional stress, and the challenge of finding the right resources to support them both. This video was produced to promote the resources that are available to caregivers through United Way and AARP’s Caregiver Support Program, a program that has connected more than 1.8 million caregivers to the tools, resources, and guidance they need. The intended audience was caregivers and potential funders to continue to support the program. I brought this idea to life by leading the planning, scheduling, and production logistics of the shoot, before traveling to Kansas City to film the interviews. I served as the director of photography, producer, script writer, and editor. I wrote interview questions, conducted the interview, and wrote the video script. The video served as a keystone video to highlight the caregiver program for both AARP and United Way on social media and led to a significant increase in funding to support the program.